The raw material, that formed the basis for the new product ranges, was developed in an effort to find a resin on the basis of the calcium hydroxide, for use in bioclimatic houses due to its beneficial properties. In collaboration with the University of Crete (Archeology dept.), it was found that such materials were used in the ancient times. The result of this R&D process was the evolution of the raw material into a new composition and crystalline structure. The final material acquired properties of elasticity and hardness greater than the usual cement mortars, substituting largely the use of synthetic resins.